I had very less knowledge about Digital Marketing and realized the importance of learning Digital Marketing to promote myself and gain experience in the field. Initially, the idea of committing to a 14-weeks course seemed a big task, but the time has flown by—I’m already in week 8! I’ve learned so much so far, from SEO to the basics of creating marketing strategies.
The course started with getting to know other members, and we began by planning how to build our personal brands through a digital portfolio using the WIX website builder. I quickly realized how this new site could showcase my work and growing marketing skills. WIX is really impressive—it's user-friendly but still has advanced features like SEO, which makes it even better!
I learned how to use the CapCut app to create ‘reels’ for the Mossley Hill Tennis Club in Liverpool. I was amazed at how simple it was to make a video in the app and how quickly I could create something. We uploaded our videos to our YouTube channels and got to watch each other's work. It was great to share feedback with the team as well!
Next, we moved on to Canva to create an Anti-Vape campaign. I had no prior experience in designing slides, but Canva made the process easy and fun to learn. We also built a website to promote our campaigns.
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I learned how to create research surveys and analyse the results on MonkeySurvey, which is a valuable skill to have for future projects. Survey was about the feedback for the course and changes which could be made. It was good to share feedback with the team and to know the opinion!
It has been a rewarding yet challenging journey, attending online sessions, completing assessments, and creating videos and posters using tools like Canva, CapCut, and Wix. Along the way, I’ve gained valuable skills in content creation, design, and video editing, while learning to manage time and balance multiple tasks. Each project pushed me to think creatively and adapt to new digital marketing strategies, from developing engaging visuals to understanding how to optimize content for various platforms. This experience has enhanced my technical abilities and deepened my passion for digital marketing.